Great news! The Dallas Museum of Art has announced on 11/27/12 that they are doing away with admission and membership fees on January 27th 2013. More here. This is a fabulous development. Why?
1. Convenience – Money is a serious consideration in doing anything and admission fees play a huge role in what people want to do and what they actually do. There are now 2 museums in downtown Dallas, The DMA and The Crow Collection of Asian Art. Both are within easy walking distance of each other and both will be free. They are top quality museums that allow you to spend hours in admiring both ancient and modern art.
2. Opportunity – For many people, no fees mean a chance to go see forms of culture and history that they would not ordinarily get a chance to see. More people walking through an exhibit mean a greater chance for donations and volunteers to the museum. It also provides an opportunity for people to give donations according to what they can afford and get a feeling that they belong to a special organization. This will stimulate the need for more exhibitions and even more art. When that art exhibition is photography, it means more demand for photographs.
3. Exposure– What photographer doesn’t like excellent exposure? The lack of admission and membership fees is good for new converts to the modern art world. This includes people seeing photography as an art. I find it likely, as photography becomes more and more accepted as an art form, free admission will result in more viewers seeing more photos in a form recognized as fine art. Over time, more viewers lead to more patrons and patrons mean more business. This encourages a greater understanding and acceptance of photography as a fine art.
This is a win-win situation for everyone involved. Museums get more members and donations, more people see and get education in the arts, and more people get to see photography as a fine art form that leads to business opportunities for all photographers. It’s a good day for photographic art.
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