It’s great to announce that things are really moving forward for our gallery in Florida. While A&A Photographic Arts has been a popular destination for the online art gallery aficionado, 3,450 social media followers alone can’t be wrong, and we have also spent the past year really expanding our place in the physical world.
Our Texas locations are still going strong. We are still showing our works in both the Richardson and Addison Café Brazils located near North Dallas and we have plans to expand to other locations soon.
In March we announced our presence to the Florida art world by taking part in a month-long art show presented by Sun Gulf Art Gallery in New Port Richey. We also recently became associated with the Tarpon Springs Art Association. This organization is a very strong group of local artists who are forward thinking enough to see photographic art has as a new and upcoming fine art form. We are always excited to be associated with organizations such as this.
Other real exciting news is our new expansion into Dunedin, Florida. The owners at Downtown Dunedin Deli & Grill have let us display and offer our art for purchase in the front of their restaurant. Dunedin is one of the prime locations around the Clearwater area for fine art. There is a thriving artist community in the city and to present our art for the patrons of the popular downtown area is truly inspiring.
Since last Sunday was Palm Sunday and we are almost at Easter, I thought I’d introduce two of our brand new offerings to our online gallery.
The first is Palm Frond. A unique shot of a new palm leaf still unwrapping as it slowly opens from the tree. This work is all about lines and shading. The unique linear structure of the frond gives sense of climbing to an unseen focal point just above the viewable picture.
I hid the focal point of the frond to add a sense of mystery and increase the feeling of texture in the work.
Our second work is Palm Leaf Dew. The morning dew slowly descended the ingrained channels in the palm fronds to rest at the very tips. As the drops of water slowly accumulate into larger and larger drops, the force of gravity will soon take over and allow them to fall to the ground.
Using a series of dodge and burning techniques I brought out the lines of the channels and produced the reflective nature of the water droplets. Meanwhile the background remains blurred allowing the focus to be on the fronds themselves.
“Ignore the price. In fact, don’t look at the price tag.” If you said that this is the kind of statement a salesperson would say, you’re about half right. But this is the best advice when shopping in an art gallery. Galleries are tricky mysterious locations that artists have salespeople sell their art in their name.
Well, salesperson is a negative connotation in this example. Gallerists prefer titles like art director or consultant. The title of salesperson does not go with the mystique and pleasure of selling and buying art. A salesperson sells retail goods. No one ever got $300 million worth of excited buying a tie.
In any case, the price tag placed upon an artwork is both a curse and a blessing. A blessing because it puts food on the artist’s table and allows the gallery to operate. It’s a curse because when we discuss price we are trying to take a subjective subject, the art, and assign an objective worth, the price. There has to be a bridge connecting both sides of this subjective vs objective issue.
How then can a gallery actually come up with a price
for a work of art? How does one piece of photographic art cost more than another piece even though they may look very similar in style? The reasons often boggle the mind as well as cause proverbial sticker shock to both the average gallery buyer and even the artists themselves. That bridge mentioned earlier is value. Each work of art has 2 values. One is an artistic value, the other a financial one.
Indeed, for the financial value, it mainly comes down to is the perceived value of the photograph or work in question. The leading generator according to The Globe and Mail is
“The sale price is really determined only by previous sale prices; in other words they are valuable only because someone paid a lot for them in the past. It’s a logical Moebius strip: They are valuable because they are valuable. These values are controlled by dealers and collectors who conspire to inflate the prices and keep them where they are.”
That last sentence about a conspiracy to keep and raise prices is quite important to our understanding of high art prices. Art is not just about a pretty picture hanging on the wall. It has much more power and influence in the financial world than that. A recent comment found in the New Yorker explains why a painting sells for $300 million or a photograph for $6.2 Million.
“Art is transportable, unregulated, glamorous, arcane, beautiful, difficult. It is easier to store than oil, more esoteric than diamonds, more durable than political influence. Its elusive valuation makes it conducive to extremely creative tax accounting.”
So what motivates a collector to buy and therefore increase the value and worth of a particular photograph? Alas, once again it’s not an easy question to answer. In fact:
“Motivation is also impossible to answer: Do they do it out of a love of art, a desire to provide an educational experience for their populace, as economic investment or as simple competition – out of a primal desire to own the best of everything so that no one else can?” – The Globe
Those personal motivations, coupled with the right amount of money, cause the prices on the art market to reach ever higher in the record books. If anything, it’s a reason to buy art when you find it. Like the salesperson’s quote, don’t concentrate on the price tag. It’s a fluid creature that lives and breathes by the whim of the person willing to pay the money.
But, as I’ve seen too often, I have started collecting an artist work to soon discover that their new work prices are out of my reach. While part of me is sad that I can no longer afford to buy their art, I understand that the art I have already collected has also just increased in value. So, not only is the artwork making my walls look good, it’s providing an interesting avenue for a return on investment. I love win-win scenarios.
The world of art galleries is like the world of professional sports. That’s a pretty bold statement. Let’s see how.
Imagine each gallery as a team in your favorite sports league. Each artist represents the players. The type of artists like sculptors, photographers, painters, and such, all represent the various positions that players play. The gallery, acting as a team, wants to field the best artists for the best result, in this case sales.
Now we should mention that this is not easy. Just like in sports, the gallery can only hope that they pick the winning combination that allows their team to succeed. Just like in sports, there are no guarantees
the artists or players you pick will perform the way you want.
Now imagine if you start in sports in middle school. Schools encourage everyone to join in and play. But when you get to high school only about 10% of the players in middle school can actually try to make the team. Of those, less than 10% can make it to the college level, and of those chosen at colleges, only 1-2% makes it to the pros. How much talent is being left on the wayside?
What if you were a really good player but there was a large number of equally good players at your position and as luck would have it, you’re just not chosen for the pros? There are only so many positions to fill and too many people to fill it. Does that make your talent weaker?
No, of course not. This is what it’s like for an artist trying to get into a large gallery. There are only so many galleries, and unlike sports teams, they don’t always travel scouting for players. An artist living in the middle of rural Alaska has the potential to become the next Picasso, but you’ll never see him or hear about him. Why?
There are no major international galleries near her. She can’t get to the special events at the galleries. This is a real problem in that galleries are very specific and very skittish about whom they display and whom they ignore. What are her chances of finding true gallery love?
The online gallery changes this equation. Everyone can have a website or a webpage that shows their work. Online art galleries allow for artists to display and even sell their work to the world. There are no limits to the type of art or the number of pieces displayed. Further, In the fine art world the goal of any artist is to have exposure. Being online allows for not only local exposure but international also.
With the use of the Internet and its international reach, art is no longer a selective club to be enjoyed by the privileged few. Oh sure, there will always be large galleries and institutions that are by invitation only. You will always have detractors and naysayers of the online art movement. But that is how opportunity works.
Speaking of opportunity. Remember to download your Christmas card catalog today! Time is running out on your chance to order these fine cards.
Today we present a simple Monday update post. A quick update to the comings and goings and general things happening at the gallery is necessary every once in a while to keep you, our readers and patrons, informed on our current expansions and acquisitions and I don’t disappoint! So before you press the X in the corner of that browser, let me say that exciting things continue to progress and our plans for the future look great.
The biggest news I offer for your art collecting benefit is our recent
acceptance of an artist contract with Cafe Brazil restaurants to display and sell our artwork at their Beltline location in North Dallas/ Addison. It’s now possible to enjoy your breakfast, lunch, or dinner while viewing our photographic art! The best part? Why, it’s possible to own and take home the very piece you enjoyed your meal with. Good meals and great art make for happy people.
Currently, we are displaying acrylic, canvas and traditionally framed and matted works, signed by the artist, and ready to hang in your home or office. Tell the managers, Phillip or Diego, you came for a meal and to see our art.
Not to worry though, we are not leaving our place on the Internet as a no pressure, on-line art gallery. New pictures along with informative articles about the artwork or ,sometimes, short stories that feature our works will continue to available for your reading, viewing and purchasing pleasure.
Our plans are also quite simple. We will continue to expand our artistic selections and increase our on-line and off-line options for our patrons out there. Stay tuned for more events. The easiest way is to simply subscribe.