Imagine a collector of art going to a new art show featuring the latest photographic art. This collector loves to buy art, but his absolute favorite kind of art is old-fashioned sepia filtered photography like in our work Old Farm House. Envision what would happen if he could see an entire show of sepia photography done by several artists. You don’t need to know a lot about marketing to realize the chances of his purchasing a work just increased exponentially.
The result is a happy collector, a happy artist, and a happy gallery owner. The perfect combination for a successful art show.
However, one of the more difficult aspects of art gallery work is the curating of the works that you present. The art of curating is fraught with peril. So much of your chance for success as an artist and a gallery owner depends upon this task.
Curation of your artwork means looking critically at your work or the work of others and come to satisfactory decision as to what art pieces you will display to the public. But it’s not only what you show, it’s also where in the gallery you show a particular piece and of course how you will do it. Further, for success it necessary to have a rudimentary understanding as to why those particular answers will work.
Yet, I’m not just referring to finding one’s own satisfaction. It’s more about the audience, or hopefully the collectors that are perusing your works. This is when the difficulty truly creeps in.
Unless you were born as a psychic empathy, your ability to determine whether a person likes a particular piece or what piece a particular individual may like is completely driven by data. This data is, at the moment, captured using surveys, sales reports, and endless tomes of marketing research.
But what if it wasn’t so. What if through the advances of technology we could do away with that collection of endless data and almost, statistically speaking, guarantee you will love the next art show you walk into. It sounds incredulous doesn’t it?
In our next post I will give a glimpse into the possible future of the art show and the huge difference computer technology will bring to our collective experiences.
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