Tag Archives: online art gallery

Art Show Curating: A Glimpse Into the Future? Part I

Imagine a collector of art going to a new art show featuring the latest photographic art.  This collector loves to buy art, but his absolute favorite kind of art is old-fashioned sepia filtered photography like in our work Old Farm House.   Envision what would happen if he could see an entire show of sepia photography done by several artists.  You don’t need to know a lot about marketing to realize the chances of his purchasing a work just increased exponentially.

Old Farm House
Old Farm House

The result is a happy collector, a happy artist, and a happy gallery owner.  The perfect combination for a successful art show.

However, one of the more difficult aspects of art gallery work is the curating of the works that you present. The art of curating is fraught with peril. So much of your chance for success as an artist and a gallery owner depends upon this task.

Curation of your artwork means looking critically at your work or the work of others and come to satisfactory decision as to what art pieces you will display to the public. But it’s not only what you show, it’s also where in the gallery you show a particular piece and of course how you will do it.   Further, for success it necessary to have a rudimentary understanding as to why those particular answers will work.

Yet, I’m not just referring to finding one’s own satisfaction. It’s more about the audience, or hopefully the collectors that are perusing your works. This is when the difficulty truly creeps in.

Unless you were born as a psychic empathy, your ability to determine whether a person likes a particular piece or what piece a particular individual may like is completely driven by data. This data is, at the moment, captured using surveys, sales reports, and endless tomes of marketing research.

But what if it wasn’t so. What if through the advances of technology we could do away with that collection of endless data and almost, statistically speaking, guarantee you will love the next art show you walk into.   It sounds incredulous doesn’t it?

In our next post I will give a glimpse into the possible future of the art show and the huge difference computer technology will bring to our collective experiences.

Why not start your own artistic journey ?  Sign up to be a friend of A&A Photographic Arts today!

The Most Overlooked Fact About Doctor Waiting Rooms Revealed

I’m sitting in a medical waiting room looking at a boring picture/photograph from 1974. It’s a nice scene of a sailboat with a lighthouse probably from Lake Michigan or something.  But it’s seriously faded and has that generic waiting room look. Boring.

On the other wall is a dated and very faded watercolor print of something that I’m sure looked like a plant at some point.  I saw a similar print one time in some

gamene on Flickr - PCH trip (modified by Gazebo with lossless optimization, the addition of comment and XMP-cc:License and sRGB color space metadata, and the removal of JPEG APP13 (Photoshop) and JPEG APP2 (ICC profile) metadata)
gamene on Flickr – CC commons

cheap hotel somewhere on the Gulf Coast.  It was the kind of hotel where they paint the walls to give everything that tropical touristy look. I confess it didn’t make the scrambled powdered eggs and chewy waffles taste any better.

I’m almost desperate now for some form of visual satisfaction as I scan the room for anything, any visual comfort other than the fact that some guy is hacking up his lungs and I know at least I’m not that sick. So, what do my weary eyes rest upon?  Why, it’s a fake bronze picture of an Indian Elephant complete with trunk, tusks, and an awful old patina.   You know the kind.  You find them in every asian buffet or greasy spoon noodle shop.  I can’t help but wonder why?…

Now, I don’t expect my doctor to have the latest prints off the wall from the National Gallery. I need a great doctor, not an interior decorator. That being said, 70’s New England, 80’s tropical and some unknown asian noodle shop elephant patina thingy.  Really?  This is decor?  This waiting room is on life support hooked up to that mysterious machine going  Bing…Bing… Bing…

I get it, why should a doctor spend money on art?  Honestly, it’s a simple matter of holistic care. Good art makes people feel good. It shows confidence and style. Old out-of-place art on your waiting room wall doesn’t tell people you’re a traditional experienced doctor that’s been in business successfully so long the art has faded. No, it says, your outdated and tired.  If your art is still displaying the decaying remains of some glory year past, what is that going to say about your practice?

It’s time to update the waiting room Doc. The first step is painless. Just sign up to follow our latest blog updates.

The second is pick a theme that inspires.  Follow that theme by adding  artwork that match your taste and budget.  If you want a classical look then look to Black and White prints in a nice frame.  If you are looking for more color and a more modern edge, going to the metal or acrylic prints is a wise strategy.  Whatever suites your needs best.

With a little investment, you will make a boring and depressing patient waiting room into a vibrant classy room that inspires your patients, and subconsciously tells them their physician is on the cutting edge.

 

Why not start your own artistic journey ?  Sign up to be a friend of A&A Photographic Arts today!