The world of art galleries is like the world of professional sports. That’s a pretty bold statement. Let’s see how.
Imagine each gallery as a team in your favorite sports league. Each artist represents the players. The type of artists like sculptors, photographers, painters, and such, all represent the various positions that players play. The gallery, acting as a team, wants to field the best artists for the best result, in this case sales.
Now we should mention that this is not easy. Just like in sports, the gallery can only hope that they pick the winning combination that allows their team to succeed. Just like in sports, there are no guarantees
the artists or players you pick will perform the way you want.
Now imagine if you start in sports in middle school. Schools encourage everyone to join in and play. But when you get to high school only about 10% of the players in middle school can actually try to make the team. Of those, less than 10% can make it to the college level, and of those chosen at colleges, only 1-2% makes it to the pros. How much talent is being left on the wayside?
What if you were a really good player but there was a large number of equally good players at your position and as luck would have it, you’re just not chosen for the pros? There are only so many positions to fill and too many people to fill it. Does that make your talent weaker?
No, of course not. This is what it’s like for an artist trying to get into a large gallery. There are only so many galleries, and unlike sports teams, they don’t always travel scouting for players. An artist living in the middle of rural Alaska has the potential to become the next Picasso, but you’ll never see him or hear about him. Why?
There are no major international galleries near her. She can’t get to the special events at the galleries. This is a real problem in that galleries are very specific and very skittish about whom they display and whom they ignore. What are her chances of finding true gallery love?
The online gallery changes this equation. Everyone can have a website or a webpage that shows their work. Online art galleries allow for artists to display and even sell their work to the world. There are no limits to the type of art or the number of pieces displayed. Further, In the fine art world the goal of any artist is to have exposure. Being online allows for not only local exposure but international also.
With the use of the Internet and its international reach, art is no longer a selective club to be enjoyed by the privileged few. Oh sure, there will always be large galleries and institutions that are by invitation only. You will always have detractors and naysayers of the online art movement. But that is how opportunity works.
Speaking of opportunity. Remember to download your Christmas card catalog today! Time is running out on your chance to order these fine cards.
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