Creating links is an extremely important part of the human experience. Indeed, One definition of culture is how a group of people creates links with their environment and each other while surviving both. So what does this have to do with your pictures?
Well, do your pictures create links with your audience?
- Physical Link: Is there a physical link in your photograph? Things like water, rocks, leafs, or puppies. People know these objects and find them in the physical world. This provides their link to the photograph. The picture becomes an experience.
- Emotional Link: Is there an emotional link in your picture? Color causes emotion and that’s a good place to start. Ever feel down or sleepy on a gloomy cloudy grey day? That’s the power of color to cause an emotional response. Show a picture of a dark hallway to cause fear or suspense or bright sunshine flowing off the petals of a beautiful flower to create happiness. A still lake with reds and blues will create calm. Emotional links in a picture is very powerful.
- Spiritual Link: This link is tricky as everyone is different and has a very personal link to the divine. What may work for one viewer may not for another. The subject of the picture needs to remind the viewer of a religious or personal story they have heard or believe in. A ray of sunshine bursting through storm clouds or a rainbow may remind people of the story of Noah, or God. This transmits a feeling of hope. A picture of a wooden flute with a lotus flower signifies peace and meditation to a Buddhist or Lord Krishna to Hindus. However, be careful you are not transgressing on a belief or a cultural system of laws.
- Logical Link: These are patterns and special relationships. Use the rule of thirds or the Golden Ratio to meet this kind of mind stimulation. The picture of a chessboard or checkers being played in a park or an ancient Go table with black and white pebbles. These can create the images that stimulate your thoughts and the logical sides of the brain.
Truly great art will contain elements of all 4 links and more. So there are 2 reasons why people might not like a piece of art.
- It has all the links, but your experience with one of them is a negative one.
- It’s missing one or more of these elements.
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The idea for this post came from reading parts of Multi-modal Intelligence and Multiple Intelligences. http://goo.gl/VRgYl